FinanceWithin offers full-service finance and accounting services to startups, mid-market and growth-focused brands. We specialize in working with DTC, retail and CPG brands.
Optimize your cash flow and manage working capital effectively and efficiently. From 13 week cash forecasting to liquidity planning, our advisory helps clients improve their cash conversion cycle, have a better strategy around debt and financing solutions, and improve business performance.
We help our clients analyze opportunities for margin expansion, cost controls, pricing strategies, benchmarking against category, and enabling proper systems for sustainable growth.
We develop internal forecasting modeling leveraging scenario planning and desired future performance goals. We transpose this into a KPI dashboard that provides valuable insights to guide annual, quarterly, monthly and weekly strategy.
We want our clients' financial reporting to be bankable and defensible. We manage and run accrual basis and financial accounting best practices for our clients. Our controller-level monthly closes provide supporting documentation to help clients navigate through credit underwriting, quality of earnings, internal audits and more.
We enable our clients to win. Debt is a tool - when leveraged - properly can help companies grow. We help our clients become bankable and credit worthy. Same is true if they plan to raise equity capital (whether it's early stage or late stage growth capital). Our strategies are customized to each client as needs vary. We run a consultative process before making introductions.
We help assemble defensible financials and discuss a clear strategy for M&A. We work closely with your financial sponsor to run a smooth process and manage the data room on your behalf. We operate as an extension of your team.
We have a broad and deep network of credit funds, equity investors, banking institutions, FinTech platforms, law firms, CPAs, and others to help our clients win. We specialize in our core competency of providing CFO services across finance and accounting and make introductions to our trusted partners when our clients need support across other areas of their business.
We bring an investor's perspective with an operator’s discipline, emphasizing strong performance. We integrate seamlessly with our clients and operate as an extension of their team.
We’re built for entrepreneurs and founders. We go beyond just proformas and credits equals debits. We think through the mechanics of the business and build financial frameworks to unlock real value in brands.
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